This definition of “Who is a Product Manager?” has bewildered many folks. To put it simply a product manager is responsible for the success of a product. A product manager oversees the development and success of a product or set of products within a company. They act as the key link between various teams such as engineering, marketing, design, and customer support to ensure that the product is being developed and marketed in a way that meets the needs of the customer and the company’s overall goals. The role of a product manager typically includes below things.

Data analysis

Customer research

Be the voice of the customer

Write Product Requirement Documents(PRD)

Help build the Product Roadmap

Be the bridge between Business stakeholders & Tech team

Competitor analysis

There are no standard answers to this question. Lets hear it from the experts…

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“Product Management is all about managing the entire life cycle of a product starting from initiation to development to eventually go to market(GTM) and product growth.”

1. A product manager’s role is mainly outward facing wherein a PM continuously interacts with the customers to understand their problems and solve them.

2. PM role is to continuously deliver value to his customers.
3. PM needs to understand the customer problems, design a holistic solution to solve his targeted customers problems (prioritizing problems and solving them).
4. In some organizations, PM may also be responsible to handle the product’s P&L “

Paritosh Agarwal

Associate Director, Product Management, S&P Global Market Intelligence

Product Management is about “The art and science of creating something of value right from ideation, delivery and post production checks. The product could be hardware or software”

The responsibility of a product manager includes “Product design, strategy and execution – includes defining the vision of the product, building consensus on features and timelines, working with engineering on delivery and observing product metrics to confirm the hypothesis that the products adds value to the client.”

Kalpana Sharma

Senior Product Manager, Airtel Digital

“Product Management is the role and function within an organization that is responsible for a product’s overall success. Product Managers work with groups inside and outside of the company to build and execute a plan to make sure the product best meets its financial and strategic goals..”

1. Delivering products that better meet customer needs

2. Increasing revenues and profitability
3. Creating delighted customers who generate positive word-of-mouth referrals
4. Capturing and owning markets long-term due to solid product strategy (which drives overall company efforts

Gbenga Adeniji

Lead Product Manager, DRO Health (Nigeria)

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