What is Product Design ? : Tech Simplified
What is product design ?
We will demystify “What is Product Design” in this article. Product design is the process of creating new products, including everything from the initial concept and design to the finished product that is available for purchase.
Traits of a good product design:
Functionality: The design should effectively meet the needs of the intended users and perform the functions for which it was designed. An example would be an ergonomic office chair that provides comfort and support for long periods of sitting.
PM Perspective: Product managers can conduct user research to understand their needs and preferences and design the product with a user-centered approach. They can also conduct usability testing to ensure that the product is easy to use and intuitive.
Usability: The design should be easy to use, understand, and interact with. An example of this would be a coffee maker with a simple interface and clear instructions.
PM Perspective: Product managers can work with the engineering team to ensure that the product performs the functions that it is intended to perform and meets the technical specifications. They can also conduct testing to ensure that the product is reliable and consistent.
Aesthetics: The design should be visually pleasing and harmonious, with a coherent and consistent style. An example of this would be a clean and minimalistic designed watch.
PM Perspective: Product managers can work with designers to create a visually appealing and well-designed product that is consistent with the brand identity. They can also conduct user research to understand what design elements are most appealing to the target audience.
Durability: The design should be able to withstand regular use and last for a long time. An example of this would be a backpack designed for outdoor activities with sturdy and high-quality materials.
PM Perspective: Product managers can work with the engineering team to ensure that the product is built to last and can withstand regular use. They can also consider factors such as material selection and manufacturing processes to ensure that the product is durable.
Follow us on your socials to get exciting updates
Sustainability: The design should consider the environmental impact of the product and its materials, aiming to minimize waste and pollution. An example of this would be a reusable water bottle made from recycled materials.
PM Perspective: Product managers can work with the engineering team and other stakeholders to design the product with environmental sustainability in mind. This can include using eco-friendly materials and minimizing waste throughout the production process.
Innovation: The design should bring new and unique features, ideas or approach to the market. Example of this would be a smartwatch that can track your fitness and also monitor your blood oxygen levels.
PM Perspective: Product managers can encourage innovation by fostering a culture of creativity and experimentation within the product team. They can also conduct research to identify emerging technologies and trends that can be incorporated into the product design.
Share
