The use of product management metrics is to measure and track the performance of a product and its features over time. These metrics provide valuable insights into how users are engaging with the product, what features are most valuable to them, and how to improve the product to meet their needs. This is a must know for all the product managers. Lets look at the top 10 Product Management metrics along with a live example.

• Monthly Active Users (MAU): This metric measures the number of unique users who have engaged with a product within a month. For example, Facebook reported having 2.9 billion monthly active users in the first quarter of 2021.
• Daily Active Users (DAU): This metric measures the number of unique users who have engaged with a product within a day. For example, Snapchat reported having 280 million daily active users in the first quarter of 2021.
• Churn rate: This metric measures the percentage of users who stop using a product over a given period of time. For example, Spotify reported a 4.9% monthly churn rate in the fourth quarter of 2020.
• Customer Acquisition Cost (CAC): This metric measures the cost of acquiring a new customer. For example, Uber spent $2.9 billion on sales and marketing in 2020 to acquire new customers.
• Lifetime Value (LTV): This metric measures the total value that a customer brings to a business over the course of their relationship. For example, Amazon’s Prime members reportedly spend an average of $1,400 per year on the platform, compared to non-Prime members who spend $600 per year.

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• Net Promoter Score (NPS): This metric measures the likelihood that a customer would recommend a product to a friend or colleague. For example, Apple has consistently had a high NPS, with a score of 71 in 2020.
• Conversion rate: This metric measures the percentage of users who take a desired action, such as making a purchase or signing up for a newsletter. For example, Amazon’s conversion rate is estimated to be around 10%, meaning that 10% of users who visit the site make a purchase.
• Time to market: This metric measures the time it takes to develop and launch a product. For example, Google’s Pixel 5 smartphone was developed in just 12 months, from initial concept to product launch.
• Retention rate: This metric measures the percentage of users who continue to use a product over time. For example, Netflix reported a 2020 retention rate of 92% for its US subscribers.
• Revenue: This metric measures the total amount of money generated by a product over a given period of time. For example, Apple’s iPhone generated $65.6 billion in revenue in the first quarter of 2021.

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