Product: “Cycle”

Cycle is a collaboration tool for product managers where they can collect data from various tools, work on the next product iterations and close the product feedback loop with the most engage customers. The platform helps product managers to organize feedback and write Product Requirements Document with a collaborative, rich-text editor.

You can check out the App here.

Cycle App

Motive: Making Product Management Easy

Cycle’s motive is to make product management easier by centralizing all customer feedback in one place. The platform aims to help product teams work on the next product iterations and close the feedback loop with the most engaged customers.

Paint points: Scattered Product Feedback

The issue that Cycle is trying to solve is an issue that every product manager faces: product information is scattered across many different products. Many product teams rely heavily on products like Confluence, Notion or Google Docs. But they also have to check GitHub issues, Intercom messages and more. As a company scales, feedback comes in from various teams such as users, sales, customer success, and marketing, making it difficult to manage. Other teams in the company don’t really know when something is going to ship or worse if their feedback will have an impact in one way or another.

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Solution: Collaboration and Integration

Cycle has built integrations with popular startup products like HubSpot, Intercom, and Slack. Product managers can organize feedback so that everything related to one feature is grouped together.

• The collaborative editor with the ability to mention teammates helps in writing Product Requirements Document.
• The platform offers integrations with Linear, GitHub, or Notion, eliminating the need for manual exports.
• Once something finally ships, Cycle helps to close the loop with customers and co-workers. For instance, the sales team will receive a notification in HubSpot, allowing them to reach out to clients who talked about the feature that was just shipped.
• Having a clear line of communication with customers helps to prevent churn and keep them engaged with the product.

Competitors: Product board and Jira

Cycle competes with other similar products like Product board and Jira. However, Cycle aims to differentiate itself with a lightweight and collaborative approach that encourages everyone in the company to interact with its product.

Arjun Manohar

Article Contributor

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