Netflix Nike Combo : Bold Move for Netflix’s Growth Strategy
In this Article we will give you a quick overview about Netflix Nike Combo. Netflix is the world’s leading streaming platform for entertainment, offering an extensive library of movies, TV shows, and original content. However, with the rise of at-home workouts and the increasing popularity of fitness and wellness, Netflix may be missing out on an opportunity to expand its offering to appeal to health and fitness-minded audiences. Netflix wants to change this, so it has partnered with Nike Training Club classes by streaming their fitness content. It can be found under “special interest genre” in Netflix.
What is Nike Training Club Classes ?
NTC(Nike Training Club) is a mobile app that provides personalized workouts, training plans, and expert guidance to help users reach their fitness goals. The app has over 190 workouts, ranging from bodyweight exercises to full gym equipment workouts, and is available in 15 languages. With over 50 million downloads and a 4.9-star rating on the App Store, it’s clear that NTC has a loyal following.
By adding NTC classes to their platform, Netflix could expand its offering beyond entertainment and appeal to health and fitness-minded audiences. Users could access NTC’s workout library and training plans directly from the Netflix app, making it more convenient and accessible for users who want to integrate their workouts with their entertainment consumption. This could also increase engagement among existing users, who may be more likely to continue using the platform if it offers a broader range of content.
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Training class details:
It will conduct 30 hours of training session in 2 batches focusing on following areas
- Kickstart Fitness with the Basics
- Two Weeks to a Stronger Core
- Fall in Love with Vinyasa Yoga
- HIIT & Strength with Tara &
- Feel-Good Fitness
Once the classes are live, users will be able to search them in Netflix using the keyword “Nike”
Netflix had already tested a similar healthcare content by collaborating with Headspace on meditation & mindfulness content. Earlier this year, Netflix lost 2 lakh subscribers. Netflix hopes to increase its user base using this initiative.
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