JioMart in WhatsApp – Analysis

In this Byte, we are going to order food through JioMart using WhatsApp and critique this Integration along the way.

Step 1: Ask for catalogue WhatsApp “Hi” to this number(7977079770) to get the catalogue(few shown below) of Jiomart

Step 2: Add items to the cart by clicking on the + symbol

Step 3: Review items and Click on the CTA button(Send to Business)

Step 4: Enter Address Once you click on “Send to Business” a separate prompt for adding delivery address comes up

Step 5: 3 modes(Cash on delivery, Pay on Jiomart, Pay on WhatsApp) are available to users for completing payment

Step 6: Tracking link provided is not Live tracking but just a link to see when it will get delivered.

Follow us on your socials to get exciting updates

Impression:

• All the items open up within WhatsApp with all the category types at the top. Adding items to cart is similar to other ecommerce portals. Discounts are already factored in the price of items and there is no option for entering coupon codes and it is available only in “Pay on Jiomart” payment option
• If user clicks on ”Pay on JioMart”, it gets redirected to Jiomart page in browser for payment which increases the transaction path and causes friction

Possible Key Success metrics:

1. Avg daily number of orders
2. Avg order size

Pros:

1. Simplified ordering process
2. Simpler UI
3. Quick Prompts for ordering

Cons

1. Lack of live tracking
2. Long transaction path
3. Multiple redirection to Jiomart website
4. High delivery time of > 1 to 2 days

Share

Subscribe to get exclusive contents from PCG for FREE!!

Sign up to be a PCG Content Contributor