What is “Intercity legends” feature?

It is a pilot project from Zomato where the users can order food from any of the major cities in India. Famous restaurants in major cities are added under this feature. Currently it is available to users in Gurugram and certain parts of Delhi

Placement in app:

“Intercity legends” is kept in the landing page of Zomato with a clear CTA(call to action).

UI elements:

1. Colors
2. A mix of orange and red gradient is used across all the Intercity legends page which gels well with the Zomato branding and color
3. Tiles
4. Food images(tiles) are immersive and it fills up the detail page of the restaurant
5. The legacy
6. A small note about the restaurant’s rich history is added to entice the users
7. Food elements
8. There is no review for each food, only the serving size(in grams)) is mentioned.

Follow us on your socials to get exciting updates

UX Flow:

Landing page -> Intercity legends (CTA) -> Select city

-> Select Restaurant-> Select the food-> Payment page -> Track order-> Delivery

Success metrics:

1. Activation metrics – Click through rate of “Intecity legends” city page
2. Main metrics – Avg Order size and Number of orders in Intercity legends.

Share

Subscribe to get exclusive contents from PCG for FREE!!

Sign up to be a PCG Content Contributor